Our privacy notice
This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.cheaperwaste.co.uk.
By providing us with your data, you warrant to us that you are over 13 years of age.
CheaperWaste Limited is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).
We have appointed a Data Protection Officer who is in charge of privacy related matters for us. If you have any questions about this privacy notice, please contact the Data Protection Officer using the details set out below.
Our full details are:
Full name of legal entity: CheaperWaste Limited
To contact our privacy team, please email us at GDPR@cheaperwaste.co.uk
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at
CheaperWaste as a data controller
CheaperWaste.co.uk requires the use of your personal contact data only, to help provide you, the prospect, the best products and services for your business needs.
To do this we collect your personal contact data from the forms you complete on our website, via phone, email, or via our Facebook page, and contact you via the contact data you provide to discuss your requested quotation.
There is no obligation to buy from us after we have provided you with a quote.
Under the EU General Data Protection Regulation (GDPR) there are six lawful grounds for processing your personal data. These are detailed as follows:
- Consent – the individual has given clear consent for you to process their personal data for a specific purpose.
- Contract – the processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract.
- Legal Obligation – the processing is necessary for you to comply with the law (not including contractual obligations).
- Vital Interests – the processing is necessary to protect someone’s life.
- Public Task – the processing is necessary for you to perform a task in the public interest or for your official functions, and the task or function has a clear basis in law.
- Legitimate Interests – the processing is necessary for your legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests (This cannot apply if you are a public authority processing data to perform your official tasks).
Further information regarding the lawful basis for processing personal data can be found at ico.org.uk
What data do we collect about you, for what purpose and on what ground we process it
Personal data means any information capable of identifying an individual. It does not include anonymised data.
We may process the following categories of personal data about you:
via Get-A-Quote website form, contact form, emails, Facebook Ad Leads, Messenger Leads and or recorded calls
|To connect you with the relevant Service Provider
via website contact form, emails, social media and messaging or recorded calls
|To communicate with you To call and confirm your details
For Record Keeping
For the establishment, pursuance or defence of legal claims
via browsing activity on our website including IP address, browser details, length of visits, session activity, devices, page views and paths
|To analyse your use of our website and other online services To administer and protect our business and website
To deliver relevant website content and advertisements to you
To understand the effectiveness of our advertising Legitimate Interests
via your set preferences for receiving marketing from us and our 3rd parties
|To enable you to partake in our relevant promotions including competitions, prize draws and free give-awaysTo deliver relevant website content and advertisements to you
To deliver the latest relevant information, advice, guidance and offers
|Consent and Legitimate Interests
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. We do not collect any information about criminal convictions and offences.
We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at GDPR@cheaperwaste.co.uk.
In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.
We do not carry out automated decision making or any type of automated profiling.
How we collect your personal data
When completing our Get-a-Quote form on our website, we will ask you for your contact details including your name, email address, telephone number and postcode.
This webform will also ask you for information on your service requirements relevant to your intended visit to our website.
During telephone communication we record, and store all calls digitally and securely.
When communicating via Facebook Messenger or commenting on a CheaperWaste photo on our Facebook page, we may collect your personal data such as your name, email address, telephone number, Facebook Profile Photo, and postcode.
In addition to the above, we may also collect personal data if you contact us, or we contact you via email, telephone or post.
We may automatically collect certain data from you as you use our website by using cookies and similar technologies.
We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising networks such as Facebook based outside the EU, search information providers such as Google based outside the EU, providers of technical, payment and delivery services, such as data brokers or aggregators.
We may also receive data from publicly available sources such as Companies House and the Electoral Register based inside the EU.
Our lawful grounds of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).
Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt out of receiving marketing emails from us at any time.
Before we share your personal data with any third party for their own marketing purposes, we will get your express consent.
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or OR by emailing us at GDPR@cheaperwaste.co.uk at any time.
If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.
Disclosures of your personal data
We may have to share your personal data with the parties set out below:
- Other CheaperGroup companies.
- Service providers who provide IT and system administration services.
- Professional advisers including lawyers, bankers, auditors and insurers
- Government bodies that require us to report processing activities.
- Trusted partners or service providers who supply the relevant waste service for your business needs.
- Third parties to whom we sell, transfer, or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
We share your personal data with trusted partners or service providers which involves transferring your data outside the European Economic Area (EEA).
We are subject to the provisions of the General Data Protection Regulations that protect your personal data. Where we transfer your data to third parties outside of the EEA, we will ensure that certain safeguards are in place to ensure a similar degree of security for your personal data. As such:
- We may transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data; or
- If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place; or
- Where we use certain service providers who are established outside of the EEA, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe.
If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions, and they must keep it confidential.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
When deciding what the correct time is to keep the data for, we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.
For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.
In some circumstances, we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Your legal rights
Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data, and (where the lawful ground of processing is consent) to withdraw consent.
You can see more about these rights at:
If you wish to exercise any of the following rights as linked above and listed below, please make your request in writing by emailing us at GDPR@cheaperwaste.co.uk.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
This policy was last reviewed and updated on the 7th September 2018. Policies are periodically reviewed to ensure compliance with the current compliance environment.
For questions relating to this policy, please contact GDPR@cheaperwaste.co.uk